Digital Marketing Minute Week of Dec 12

Every week we share trends and articles on digital marketing. Posted on Wednesday, January 4 in Reaching The Right Audience.

2017 Predictions for Mobile Marketing and Loyalty Trends

Social Times

Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few years, and that momentum is going to continue through 2017.

According to eMarketer, the majority of U.S. marketers intend to allocate more of their budgets to customer loyalty in 2017, and about 13 percent said they anticipate significant increases in spending on such programs.

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Mobile Trends to Watch in 2017

Kristina Knight | Biz Report

More smartphones, more ways to pay for goods and services, more mobile. Merchants must gear up for mobile in the new year, according to two experts. Find out why.

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How to Justify Higher Mobile Ad Spend in 2017

Blair Symes | CMS Wire

It’s no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content2and email on mobile devices than on desktops and laptops.

According to Google, more than 50 percent of all searches and web traffic globally now comes from smartphones and tablets. And those numbers are expected to increase in 2017.

To target smartphone users and mobile consumers, marketers are shifting ad spend to mobile.

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