Digital Marketing Minute Week of October 31

Every week we share trends and articles on digital marketing. Posted on Wednesday, November 2 in Building Your Brand.

Small Business Saturday Helps Small Businesses Compete 

by Beth Frederick, Marketing Director, SalesFuel 

Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses data from its 2016 AudienceSCAN® survey to offer small businesses helpful direction for taking full advantage of Small Business Saturday. 

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10 Cutting-Edge Food Trends For Restaurants  

by Courtney Huckabay, Editor, SalesFuel Today 

Consumers next year may be eating chocolate at breakfast, sardines with lunch and goat for dinner, according to a new list of culinary trend predictions by Sterling-Rice Group. With nutrition, sustainability and authenticity top of mind, consumers are seeking to rediscover traditional cooking methods and explore global cuisines, and restaurants and packaged food companies are taking note, said Liz Moskow, culinary director at Sterling-Rice Group. 

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Retailer Can Boost Black Friday Sales with the Right Keywords 

By Courtney Huckabay, Editor, SalesFuel Today 

The retail category may see a significant increase in paid search advertising spending this holiday season, according to new research by AdGooroo. In a study of U.S. Google desktop text ad activity on the top 150,000 retail keywords by paid search spend, AdGooroo found that retailers boosted their year-over-year spend by 24% last holiday season, spending $1.44 billion in Q4 2015 compared to $1.16 billion in Q4 2014. 

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