Understand Your Business Goals

Part of The Make Your Marketing More Efficient Series Posted on Wednesday, January 17 in Making Your Marketing Work.

A large part of making your marketing more efficient requires that you take a hard look at your key business goals, and prioritize your marketing strategy accordingly.

Make sure you use the SMART Goal approach – it’s a great way to ensure you have clarity around your primary business goal.

Based on your key business goal, identify which customer subgroup needs attention, or where growth will help you meet your goal. This is, of course, not always the same thing, so pay attention to what can best help you reach your goal.

For example, if your business goal is to grow volume in a specific product group, you may need to increase leads from a new customer group, rather than targeting existing customers.

Taking the time to develop SMART goals, and considering what will help you best reach your goal, will allow you to align your marketing strategy for success.

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