Why You Should Add Geo Fencing to Your Marketing PlanBy geo-targeting mobile devices, your business drives customers to come up to your doors or trade show booth. Read on to learn more about how you can put geo-fencing to work for your business during your next flash sale or trade show conference.
Geo-fencing mobile marketing allows you to target ads to users when they enter a specified geographic area, using smartphone GPS to trigger ad visibility. By geo-targeting mobile devices, your business drives customers to come up to your doors or trade show booth. Read on to learn more about how you can put geofencing to work for your business during your next flash sale or trade show conference.
Geo-fencing can be extremely effective for businesses with physical locations that want to attract nearby customers. These are some tips and tricks for setting up your location-based ads for success.
- Where: Your geo-fences should be no more than 4 or 5 minutes from your location. If someone needs to drive 20 miles to get your product or deal, they probably won’t. As an exception, you might find success in geo-fencing local competitors outside of this range.
- What: Tell your customers to act including an impactful CTA. Give them a reason to head over to your location immediately. Also, be sure you are up-front and transparent about what statistics you used to target, and how. They should know that you are only using their GPS location, and that you’ve used that information safely and securely.
Best Industries for Geo-fencing
Geo-fencing is appropriate for businesses that have a physical presence or contained service area; as noted above, the ideal fence won’t be more than five minutes from the location. Geo-fencing is often successful with retail stores, entertainment venues, and fast, casual restaurants.
Optimize every dollar of your ad budget by focusing your spending on targeting customers in your immediate area. See how we can guide you to run effective location-based and geo-targeting campaigns. Contact us today for more details.