Knowledge Center

Understand Optimization

March 9, 2018
Using Optimization to Make Your Marketing More Efficient

Three Ways to Win Local Consumers with Mobile

February 23, 2018
Mobile marketing is about more than just keeping up with the shift to smartphones and tablets—it’s about targeting local consumers with custom messages.

5 Keys to Branded Content

February 14, 2018
Focus on engaging your audience.

5 Keys to Audience Targeting

February 13, 2018
Understand your data, know your options.

Tax Reform 2018: How Accountants & Financial Advisors Can Address Changes

February 8, 2018
Educating clients about significant tax reform.

5 Best Practices To Grow Your Email Subscriber List

February 1, 2018
The best way to get a return on your email marketing investment is by continuously making an effort to expand your email subscriber list to include new leads. Here are five tips for small business to grow their targeted email marketing lists, without having to buy a mailing list.

Understand Your Business Goals

January 17, 2018
Part of The Make Your Marketing More Efficient Series

Four Tips for Creating Engaging Video Content

December 20, 2017
Video is one of the most powerful formats around—but only if it’s compelling. We’ll give you some tips to help you produce content that motivates audiences.

Digital Marketing Minute Week of December 18

December 19, 2017
Trends and articles on digital marketing.

Is it Smart Marketing or Price Discrimination?

December 13, 2017
Mobile technology and big data allow businesses to individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

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