Knowledge Center

Is it Smart Marketing or Price Discrimination?

December 13, 2017
Mobile technology and big data allow businesses to individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

Three Ways to Win Local Consumers with Mobile

November 30, 2017
Mobile marketing is about more than just keeping up with the shift to smartphones and tablets—it’s about targeting local consumers with custom messages.

Digital Marketing Minute Week of November 20

November 20, 2017
Sharing trends and articles on digital marketing.

All I want for the holidays is email conversion

November 15, 2017
Email is one of the most used holiday channels worldwide, start planning your holiday email campaign now for robust results.

Both Goals and Optimization are Important

November 14, 2017
When marketing feels overwhelming or fragmented, tie it all together with a strategy based on your business goals and optimization.

Four Tips for Getting More Video Views

November 9, 2017
Digital video is only powerful if it’s reaching the right audience. Learn how to make the most of your video investment.

Is it too late to start holiday marketing?

October 31, 2017
With the holiday shopping season creeping up earlier every year, when is the right time to start talking to your customers?

The Biggest Shopping Days of 2017

October 26, 2017
The 2017 holiday season is close at hand. Here’s a handy guide for making the most of the biggest shopping days of the year.

A Merry Mobile Holiday

October 16, 2017
Mobile is a dominant force in holiday shopping. Here’s how you can make the most of the mobile trend in the crucial fourth quarter.

Drive Holiday Sales Using Social Media

October 12, 2017
Engage and inform your customers to push consideration and conversion

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