Knowledge Center

Making Your Marketing Work

Understand Optimization

March 9, 2018
Using Optimization to Make Your Marketing More Efficient

5 Keys to Branded Content

February 14, 2018
Focus on engaging your audience.

Understand Your Business Goals

January 17, 2018
Part of The Make Your Marketing More Efficient Series

Digital Marketing Minute Week of December 18

December 19, 2017
Trends and articles on digital marketing.

Is it Smart Marketing or Price Discrimination?

December 13, 2017
Mobile technology and big data allow businesses to individualize consumer pricing. Economists applaud first-degree price discrimination but consumers are suspicious of it. Who's right?

Is it too late to start holiday marketing?

October 31, 2017
With the holiday shopping season creeping up earlier every year, when is the right time to start talking to your customers?

A Merry Mobile Holiday

October 16, 2017
Mobile is a dominant force in holiday shopping. Here’s how you can make the most of the mobile trend in the crucial fourth quarter.

Expand Email Marketing with Match-Back Reporting

October 12, 2017
Match-Back Reporting goes beyond open and click-through rates to identify which email recipients converted after seeing the email, whether they converted online or in-store.

Digital Marketing Minute Week of September 11

September 11, 2017
Sharing trends and articles on digital marketing.

DIY Marketing Takes Know-How

August 28, 2017
Do-it-yourself isn’t always more cost effective, especially when it comes to marketing.

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